Customer Relations — Systematized

Your employees are your first
and last impression.
What kind is it?

Every interaction with a customer is a chance to win them over — or lose them. Companies that understand this build teams who know how to seize that chance. I help you become one of them.

How I can help

About Me

I'm Borut Zoran, a customer experience specialist.

With more than 30 years of experience in sales, I help companies build a culture of excellent customer relations — from the processes to the people who carry them out. Companies don't grow through better products alone. They grow through better experiences.

Borut Zoran

How I Can Help

Two approaches, one goal — a team that wins customers and keeps them.

Training and workshops

Training & Workshops

Employees aren't born knowing how to handle customers — they learn it. I teach them how to turn every difficult situation into an opportunity, so a customer who arrives with a complaint leaves satisfied. For companies that want a team that wins customers over — not drives them away.

More about the workshops
Consulting and process design

Consulting & Process Design

Most companies don't have a people problem — they have a systems problem. Together, we'll set up clear rules and processes that employees actually understand and use. The result: less chaos, fewer complaints, more loyal customers.

More about consulting

Not sure which service fits your situation? Let's talk and figure out what would make the biggest difference for you.

Book a Free Consultation

The Book

The book every customer-facing employee should read.

I wrote it because a book like this simply didn't exist in Slovenian. It's a practical handbook for anyone who works with customers every day — not theory, but concrete tools employees can put to use the very next day.

Learn how to turn every difficult situation into an opportunity for customer loyalty, and how to build a culture where every employee knows what excellent service means.

(Ne)prijetna izkušnja book

Print Book

Order a copy directly from the author.

Order the book →

Audiobook

Listen anytime — on the go, in the car, over lunch.

Listen on Audibook →

Free Chapter

Read a chapter from the book — free, instantly.

Read the chapter →

What Companies Say

about working with us

"
The seminar fully met our expectations. It was professionally prepared and practically oriented, with content that was clear and presented in an engaging way. We came away with a lot of new knowledge we're happy to put to use in our work.
Peter, TIKI HVAC d.o.o.
"
I'm glad we decided to attend your workshop — we came away with plenty of useful tips and interesting real-world examples. I'd recommend this workshop to anyone who works with people.
Tadeja, Agroteh d.o.o.
"
What I learned in the seminar has become a kind of secret weapon, helping me handle different types of customers who complain or file claims. I'd recommend it to anyone, in any field.
Irena, Avtotehna Glasbila d.o.o.

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One concrete tip to raise the quality of your customer relations.

For managers and owners who know excellent service is a competitive advantage, not just a nice phrase. Sign up and get a free chapter from the book (Ne)prijetna izkušnja right away.

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