Workshop

Sales Process from A to Z: how to attract, serve, and close the sale

Sales Process from A to Z

Why do some salespeople sell more? Do they have higher prices, less selection, and nothing special in the window display? Because they know how to sell — they know how to listen, figure out what the customer really needs, offer them the right thing, overcome price objections, and successfully close the sale. And that can be learned.

In this workshop you'll learn the full sales process — from the first contact with a customer to a closed sale. Practical, concrete, and useful starting the very next day.

What You'll Learn in the Workshop

Workshop Content

  1. 01Preparing to sell — who your customers are, product and service knowledge
  2. 02Presenting the product — benefits, overcoming objections, buying signals
  3. 03Visual sales aids — brochures, price lists, the web
  4. 04Proper customer relations — in theory and in practice
  5. 05Communicating with demanding customers
  6. 06Closing the sale
  7. 07Accepting and resolving complaints and claims
  8. 08Personal presentation and work organization
  9. 09Maintaining sales premises and boosting sales

Practical Information

Duration

1–2 days

Format

Lecture, real-world examples, role play

Delivery

In-house at your company

Investing in training costs, on average, 6 times less than investing in advertising — and can deliver far better long-term results.

Advertising attracts a customer once. A well-trained salesperson can keep them for good.

What Participants of My Workshops Say

"
The topics are interesting, along with the experiences shared and how individual reactions were discussed — you realize you often react the wrong way. Very instructive!
Vera V., Zepter
"
The workshop changes how you look at selling itself — and reminds you to reconsider your attitude toward the customer.
Judita C. V., Medigo
"
You come away with lots of new ideas. The seminar is upbeat and motivating too.
Nataša S., Žito Gorenjka

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Interested in in-house delivery for your company?

I tailor the workshop to your industry, your employees, and your specific challenges. Send an inquiry and let's find the best solution together.

Send an Inquiry

info@borutzoran.com | 041 696 270